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Public Relations & Marketing


The Office of Public Relations & Marketing provides comprehensive marketing and communication leadership and solutions that promote the University’s mission and brand to its constituents, community, and target audiences.

Some of the day-to-day functions of the office include advertising and marketing, branding management, internal and external publications and communications, design and creative services, website management, social media, and publicity and media relations.

The Public Relations & Marketing Office must review and approve anything used to represent or promote the institution as a whole or in part, including (but not limited to) all:

  • design projects
  • institutional branding, logos, and unit graphic identity
  • publications (including print and electronic)
  • advertising (traditional media and new digital media)
  • media relations
  • promotional projects, efforts, or campaigns
  • multimedia or videos
  • social media
  • website

PROJECT REQUESTS »       STAFF »       NEWS »

Project Requests

All projects must be submitted through one of these forms. Please provide as much lead time as possible. Upon receipt of the work request, a project manager will contact you to review the parameters of your project. Projects will be accepted based on organizational priorities and existing workload. Please note that project timelines can vary from a few weeks to several months based on project deliverables and existing workload. Prior to submitting a request, please review the Production process.

Other Requests

Please email Dr. Lee Harrison about other questions or needs.

Branding Resources

A branding style guide and logo files will be available soon.

Staff

Dr. Lee Harrison
VP for Marketing & Enrollment
423.461.8719

Chandrea Shell
Director of Marketing
423.461.8756

Allie Greer
Assistant Director of Public Relations
423.461.8764

Jeremy Hughes
Senior Designer
423.794.3064

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All project requests must be submitted via a form above.
Keila Lau-Lopez
Graphic Designer
423.794.3070

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All project requests must be submitted via a form above.

Production

Timeline

Please provide as much lead time as possible (4-6 weeks). Because design projects range in size, text, purpose, and complexity, the time for design and printing varies significantly. The creative services team manages multiple projects at any given time. At the beginning of each fiscal year, please communicate with PR/Marketing which design projects have been budgeted for your department and a proposed timeline for each.

PROCESS

Complete the Project Request form. A designer will review and respond to you within 2-3 days to confirm the project and establish the timeline.

Provide all needed content to the designer ASAP. The designer will ensure the project meets Milligan’s style guidelines and your purpose.

Review design draft and provide feedback in a timely fashion in order to stay on timeline. Delays in providing content or feedback will require adjustments to the timeline and your original requested deadline.

Review cost estimates for the project that the designer provides you. The designer will be the point of contact with the vendor.

☑ Proof and give final approval. The designer will seek appropriate approvals from department heads. You’ll need to identify others needing input. The designer will then prepare final files and send to the vendor.

☑ Ensure prompt payment. The designer will send you vendor invoices. Please approve and submit to the Business Office for prompt payment.