The Office of Public Relations & Marketing provides comprehensive marketing and communication leadership and solutions that promote Milligan’s mission and brand to its constituents, community, and target audiences.
Some of the day-to-day functions of the office include advertising and marketing, branding management, internal and external publications and communications, design and creative services, website management, social media, and publicity and media relations.
The Public Relations & Marketing Office must review and approve anything used to represent or promote the institution as a whole or in part, including (but not limited to) all:
- design projects
- institutional branding, logos, and unit graphic identity
- publications (including print and electronic)
- advertising (traditional media and new digital media)
- media relations
- promotional projects, efforts, or campaigns
- multimedia or videos
- social media
- website
Brand Guidelines
As Milligan University positions itself for growth, it is important to uphold a consistent brand image that drives awareness and evokes feelings. Visual and written communication strengthens the University’s connection with various constituencies and promotes the noble mission established upon its founding in 1866. Adhering to Milligan University brand guidelines is critical to promoting and protecting the brand. This is an evolving guide meant to empower the Milligan community and its stakeholders.
For brand-related questions or additional clarification, please contact the Milligan University Marketing Office at marketing@milligan.edu or 423.461.8756.
Requests
All projects must be submitted through one of these forms and will be accepted based on organizational priorities and existing workload. Please provide as much lead time as possible. Project timelines can vary from a few weeks to several months. Prior to submitting a request, please review the Production process.
DESIGN & LOGO REQUESTS
PHOTO & VIDEO
- Photography needs
- Video — email Jeremy Hughes to discuss needs
Downloads
OTHER REQUESTS
Please email Stephanie Schmitz about other questions or needs.
Staff
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423.461.8719 -
Contact via email
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Little Hartland
Production
TIMELINE
Please provide as much lead time as possible (4-6 weeks). Because design projects range in size, text, purpose, and complexity, the time for design and printing varies significantly. The creative services team manages multiple projects at any given time. At the beginning of each fiscal year, please communicate with PR/Marketing which design projects have been budgeted for your department and a proposed timeline for each.
PROCESS
Complete the Project Request form above. A designer will review and respond to you within 2-3 days to confirm the project and establish the timeline.
Provide all needed content to the designer ASAP. The designer will ensure the project meets Milligan’s style guidelines and your purpose.
Review design draft and provide feedback in a timely fashion in order to stay on timeline. Delays in providing content or feedback will require adjustments to the timeline and your original requested deadline.
Review cost estimates for the project that the designer provides you. The designer will be the point of contact with the vendor.
Proof and give final approval. The designer will seek appropriate approvals from department heads and VP. You’ll need to identify others needing input. The designer will then prepare final files and send to the vendor.
Ensure prompt payment. The designer will send you vendor invoices. Please approve and submit to the Business Office for prompt payment.
News & Publications
All Milligan news releases and media relations are managed by the PR and Marketing Office.
Social Media Commenting Policy
Milligan University maintains an official presence on several social media sites, including Facebook, Instagram, LinkedIn, Twitter, and YouTube. These accounts are produced, maintained, and monitored by or under the auspices of the Public Relations & Marketing Office.
Milligan reserves the right to remove or not approve content from Milligan social media sites. Below is a list of some of the reasons we may remove or not approve a comment, ban future posts from people, or block people:
- Abusive, obscene, racist, threatening, bullying, or harassing comments
- Libel, slander, or personal attacks of any kind, including the use of offensive terms that target specific individuals or groups
- Spam, including content that promotes products or services or contains gratuitous links
- Makes unsupported accusations
- Comments that suggest or encourage illegal, dangerous, or destructive activity
- Duplicate posts
- Clearly off topic
- Political campaigning or lobbying
Posted comments and images do not necessarily represent the views of Milligan University. If you have any questions or concerns about our policy or about the content posted on one of our social media sites, please email us at PR@milligan.edu.
