Public Relations & Marketing

The Office of Public Relations & Marketing provides comprehensive marketing and communication leadership and solutions that promote Milligan’s mission and brand to its constituents, community, and target audiences.

Some of the day-to-day functions of the office include advertising and marketing, branding management, internal and external publications and communications, design and creative services, website management, social media, and publicity and media relations.

The Public Relations & Marketing Office must grant approval, coordinate, and review anything used to represent or promote the institution as a whole or in part. We are eager to assist in developing and executing a promotional plan for your announcement or event. Please initiate the process at least three weeks prior to the event. This includes (but not limited to) all:

• design projects
• institutional branding, logos, and unit graphic identity
• publications (including print and electronic)
• advertising (traditional media and new digital media)
• media relations (If you are contacted by the media, please contact the PR office first before responding)
• website
• promotional projects, efforts, or campaigns
• multimedia or videos
• social media

• University logoed apparel and promotional materials

Requests

All projects must be submitted through one of these forms and will be accepted based on organizational priorities and existing workload. Please provide as much lead time as possible. Project timelines can vary from a few weeks to several months.

Downloads

Story Ideas

Other Requests

Production

Timeline

Please provide as much lead time as possible (2-3 weeks). Because design projects range in size, text, purpose, and complexity, the time for design and printing varies significantly. The creative services team manages multiple projects at any given time. At the beginning of each fiscal year, please communicate with PR/Marketing which design projects have been budgeted for your department and a proposed timeline for each.

Process

Complete the Project Request form above. A designer will review and respond to you within 2-3 days to confirm the project.

Provide all needed content to the designer ASAP. The designer will ensure the project meets Milligan’s style guidelines and your purpose.

Review design draft and provide feedback in a timely fashion in order to stay on timeline. Delays in providing content or feedback will require adjustments to the timeline and your original requested deadline.

Review cost estimates for the project that the designer provides you. The designer will be the point of contact with the vendor.

Proof and give final approval. The designer will send you a proof and it is your responsibility to share with all those who need to review. The designer will then prepare final files and send to the vendor.

Payment. The designer will process your invoice with the account number provided.

Media Release

Milligan reserves the right to use photographs, audio, and video recordings of students and employees for the purpose of publicity, marketing and advancement materials, education, and student recruitment. From time to time, university public relations officials, the news media, or third-party vendors contracted by the university may collect photos and video/audio recordings for publication, broadcast, transmission, and/or electronic display.

Unless a written statement to the contrary is filed with the Office of Student Development, students and employees of Milligan University waive their model rights to be photographed or recorded for the university’s promotional materials as well as print, digital, and online publications and for use on various media platforms.

Any individual who has opted out in writing is encouraged to inform the camera operator where filming, photography, and/or recording is taking place of his or her opt-out status. Failure to take this preventive measure may result in the individual’s inclusion in a photograph or recording used by the university or the media for the purposes listed above. If this individual is inadvertently included in the materials indicated above, the impacted individual should contact the Office of Public Relations immediately.

Social Media Commenting Policy

Milligan University maintains an official presence on several social media sites, including Facebook, Instagram, LinkedIn, Twitter, and YouTube. These accounts are produced, maintained, and monitored by or under the auspices of the Public Relations & Marketing Office.

Milligan reserves the right to remove or not approve content from Milligan social media sites. Below is a list of some of the reasons we may remove or not approve a comment, ban future posts from people, or block people:

• Abusive, obscene, racist, threatening, bullying, or harassing comments
• Libel, slander, or personal attacks of any kind, including the use of offensive terms that target specific individuals or groups
• Spam, including content that promotes products or services or contains gratuitous links
• Makes unsupported accusations
• Comments that suggest or encourage illegal, dangerous, or destructive activity
• Duplicate posts
• Clearly off topic
• Political campaigning or lobbying

Posted comments and images do not necessarily represent the views of Milligan University. If you have any questions or concerns about our policy or about the content posted on one of our social media sites, please email us at PR@milligan.edu.