The Brand Journey of Pal’s Sudden Service
Opening lecture, February 5, 5-6 p.m.
Opening reception, February 5, 6-7:30 p.m.
The Milligan Arts Council presents a unique visual retrospective highlighting the design and advertising of one of this region’s iconic brands, Pal’s Sudden Service. The journey began in 1956 as an idea for fast, friendly service thsat would delight its customers. Today, Pal’s Sudden Service is a fast food powerhouse that is respected worldwide. From its Warhol-inspired buildings to its award-winning ad campaigns, the exhibit will explore the brand journey of Pal’s and the work of its local ad agency partner, Creative Energy.