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Data Analytics

William B. Greene Jr., School of Business & Technology


Fitting with Milligan’s mission, students who understand how to collect and analyze data to create information will help serve their respective businesses or non-profits in making informed decisions, leading to better efficiencies and productivity.

The Need for Data Analytics Skills

The Data Analytics minor helps students in any discipline (not limited to business students) understand how big data sets are collected, sorted, and interpreted, ultimately leading to information necessary for making decisions based on the data.  Additionally, limitations of data driven decision making and limitations of data gathering methods are explored to provide students with a robust framework for decision making.

In general, there are three reasons why students need analytics skills.

  1. Virtually all businesses collect data, and functional areas such as accounting, marketing, sales, management, and customer service need to understand how data is collected.
  2. Analyzed data is used to create information that helps businesses make better and more informed decisions.
  3. Analytics skills help students readily advance in their careers.  Many career opportunities, such as data scientists, exist beyond the typical functional business areas.

Career Opportunities

Potential careers in data analytics can be found in the field of financial analytics, human resource analytics, marketing analytics, health care analytics, supply-chain analytics, analytics for government and nonprofits, sports analytics, web analytics, and many more. The Society For Human Resource Management states that data scientist related jobs are some of the fastest growing in the U.S. (Maurer, 2018).

Job titles of recent employment searches by a Fortune 500 company include scientist/engineer, process engineer, sales representative, applications development technical sales representative, quality engineer, talent acquisitions manager, business solutions analyst, administrative assistant, tax analyst, quality assurance manager, price management leader, cost analyst, logistics planner, manufacturing systems analyst, regional HR specialist, account manager, and maintenance planner.

Coursework

The Data Analytics minor provides students with skills that are useful in industry and for graduate work. Students complete coursework in computer, economics, operations management, and math.

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Faculty

Dr. David Campbell

David Campbell

Associate Professor of Economics; Director of the MBA Program; Area Chair of Business

Phone: 423.461.8674
Contact via email
Office: Price Business Center, 005

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Dr. Carolyn Carter

Carolyn Carter

Associate Dean of the William B. Greene, Jr. School of Business and Technology; Professor of Computer Information Systems and Business Administration; Don and Clarinda Jeanes Chair of Servant Leadership

Phone: 423.461.8670
Contact via email
Office: Derthick Hall, 300B

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Kristal Dove

Kristal Dove

Assistant Professor of Business Administration

Phone: 423.461.8672
Contact via email
Office: Price Business Center, 003

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Dr. Bill Greer

Bill Greer

President; J. Henry Kegley Chair of Business and Economics; Professor of Business and Economics

Phone: 423.461.8710
Contact via email
Office: Little Hartland

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Dr. Shannon Hogan

Shannon Hogan

Assistant Professor of Business Administration

Phone: 423.461.8491
Contact via email
Office: Price Business Center Office #002

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Dr. Vikki Sitter

Vikki Sitter

Professor Emerita of Business Administration

Phone: 423.461.8941
Contact via email
Office: Price Business Center, 001

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Heather Vaccaro

Heather Vaccaro

Assistant Professor of Business Administration

Phone: 423.461.8498
Contact via email
Office: Price Business Center, 005

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Dr. Brad Ward

Brad Ward

Assistant Professor of Business Administration

Phone: 423.794.3082
Contact via email
Office: Price Business Center 014

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