Seeger Chapel steeple against an orange sunset

Milligan presents ‘The Brand Journey of Pal’s Sudden Service’

MILLIGAN COLLEGE, TN (Jan. 25, 2019) – Pal’s Sudden Service is iconic to the region, not only for its award-winning customer service but also for its visual appeal. With a massive hamburger, hotdog, drink and package of Frenchie fries built into the tiered front of each building, Pal’s restaurants are difficult to miss.

The Milligan Arts Council will present a free exhibit, “The Brand Journey of Pal’s Sudden Service,” to recognize the design and advertising achievements of Pal’s and their local advertising agency partner, Creative Energy.

An opening lecture will occur in the McGlothlin-Street Theatre located in Milligan’s Gregory Center on Tuesday, Feb. 5, from 5-6 p.m. and will be followed by an opening reception in the lobby from 6-7:30 p.m. The lecture and reception are free and open to the public.

The exhibit will remain open to the public for viewing each day from 9:30 a.m. to 4:30 p.m. until Tuesday, March 19, except during the college’s spring break, March 2-10.

The lecture will include a panel of speakers, including Creative Energy’s Tony Treadway, owner and president; Teresa Treadway, co-owner; and Will Griffith, executive creative director.

“From their unique building design to their successful advertising campaigns, Pal’s has become part of the visual landscape of our region,” said Art Brown, assistant professor of communication. “This exhibit provides our students and the community an opportunity to view Pal’s advertisements and design elements in a gallery setting. Our aim is to allow everyone to see more clearly the detail and skill that goes into the billboards and advertisements they regularly drive past or see onscreen.”

Pal’s Sudden Service opened its first restaurant in 1956 with the mission to provide great food with fast, friendly service that would delight customers. Today, Pal’s is an award-winning fast food powerhouse, becoming the first restaurant chain in America to receive the Malcolm Baldrige National Quality Award. With 29 locations and over 1,100 employees, Pal’s remains dedicated to providing lightning-fast service and delicious food to the region.

For over two decades, Creative Energy has helped businesses successfully define and market their brand. It remains the region’s largest, full-service advertising agency, working with local and global businesses.

For a full listing of arts events at Milligan, visit

Posted by Chandrea Shell on January 25, 2019.