Chalky hearts explained: 150-year tradition continues


Mandi Mooney

Assistant Editor/Web Administrator

The early American colonists were the first to make conversation hearts when they scratched love notes onto homemade candies for Valentine’s Day.


Oliver Chase, who founded the New England Confectionary Company in 1860, wanted to take their idea and manufacture candies with messages on them. His brother Daniel created a process to print sayings on small candies. In 1900, Sweet Hearts were invented. These candies were originally cut into non-heart shapes such as baseballs and horseshoes. The Sweet Hearts’ classic sayings include “be mine” and “kiss me.” Candy conversation hearts have become one of the most popular Valentine’s Day candies. Each year, the company produces new sayings, including seven for 2004.