Milligan College is a premier Christian liberal arts college with a confident and exciting vision for the future. In today’s competitive environment, Milligan must provide a positive, accurate image to our core audiences in order to build name recognition and advance our mission. We must tell our story clearly, consistently, and effectively. One way to achieve broader awareness and comprehension of the college and its mission is through consistent use of a distinct visual identity and messaging.
The success of this integrated program depends on faithful adherence by Milligan personnel. The college’s administration has approved and fully supports these guidelines and standards. We ask for your cooperation and assistance in adopting these guidelines so that Milligan shares a clear, consistent message about our mission and vision.
Chandrea Shell, MBA
Director of Public Relations/Marketing
Publication Policy, Identity Standards and Style Guide
This guide sets forth the physical standards for appearance and reproduction of the Milligan College logo and other identity elements in an effort to present a unified image that is accurate and consistent. This document also prescribes the requirements and responsibilities for all Milligan College publications, including advertising, events, and promotional materials.
Publications Request Form
The Milligan College Public Relations/Marketing Office must review and approve all college publications. The creative services team designs and manages the college’s primary communication pieces, which are printed off-campus by professional printers. Publication priorities include marketing materials for the Office of Admissions, fundraising materials for Institutional Advancement and the Milligan Magazine. Publications for other departments are handled as time permits. Departmental funding for publications must be secured prior to requesting printing and design services.
Because publications range in size, text, purpose, and complexity, the time for design and printing varies significantly. An update of an existing postcard can be turned around in 2 weeks (a week of design and proofing time and a week to print) while a new publication that is multiple pages and requires new text/photography can take up to 6-8 weeks. As the creative services team manages multiple publications at any given time, please provide as much lead time as possible (6-8 weeks). At the beginning of each fiscal year, please communicate with PR/Marketing which publications have been budgeted for your department and a proposed timeline for each.
Once a publications request form has been submitted, someone on the creative services team will follow up to review the publications process and your specific project, as well as establish a timeline for completion.
For non-traditional printing needs (banners, mugs, badges, pins, pens, etc.), your department may be asked to identify vendors and secure printing estimates. For these types of requests, we will provide the final artwork to you, and you will work directly with the vendor. All follow up proofs must be approved by PR/Marketing.
Tasks for the Publications Office