Business Administration

Area of Business

Updated Fall 2013

The business administration major supports the following goals of Milligan College:

The core courses in business administration provide students with the broad base of knowledge and level of technical competence necessary to succeed in a business setting. Core courses in management, marketing, business law, and ethics expose students to the fundamental principles of business administration while providing the preparation necessary to continue study in upper level courses. The main purpose of the courses in economics is to develop in the student the ability to analyze and understand economic principles and institutions from an historical as well as a contemporary point of view. These courses furnish the theoretical background necessary for the achievement of a particular vocational or professional goal. Core courses in accounting provide students the requisite knowledge for understanding the financial aspects of the business enterprise. All core courses, as well as those within each emphasis, constitute the academic basis for graduate study in business and related fields.

Graduates with a major in business administration are expected to:

  1. Demonstrate knowledge of the business core that is sufficient to provide each student with a comprehensive understanding of the discipline’s major functional areas. Likewise, students will possess the understanding necessary to successfully integrate the functional areas into a cohesive whole for the purpose of short and long-term decision-making. This body of knowledge will be sufficient for success in the workplace or in continued graduate studies;

  2. Demonstrate knowledge in one or more areas of emphasis, providing students with the deeper understanding required for solving complex business problems including those faced under conditions of uncertainty;

  3. Demonstrate knowledge of written and oral communication skills as well as the use of computer technology and mathematics sufficient to support the application of quantitative principles; and

  4. Exhibit the development of the leadership and management skills that are necessary for the successful planning, implementation, and control of the business enterprise, all rooted in a foundation of ethical and moral principles.

The major allows the student to complete a strong core curriculum in business, accounting, and economics and to choose from one of eight emphases, allowing for in-depth study in a specific field. Students majoring in business administration with an accounting emphasis may not minor in accounting. Students majoring in business administration with an economics emphasis may not minor in economics. Students majoring in business administration with a health care administration emphasis may not minor in health care administration. Students majoring in business administration with a legal studies emphasis may not minor in legal studies.

Business Administration major - B.A. or B.S.

Required core courses:

In addition to the 36 hours of Business Administration core courses, a student must complete hours in one of the following emphases:


Accounting emphasis

The accounting emphasis enables business students to deepen their understanding of accounting concepts as they relate to the business organization. This emphasis is recommended for students anticipating business careers requiring accounting knowledge at an advanced level, yet short of requiring an accounting major.

Required hours in the emphasis

The following general education requirements are fulfilled in the major:

Total number of required hours for a Business Administration major with an emphasis in Accounting: 45

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Economics emphasis

The economics emphasis provides students with a deeper exposure to economic principles and institutions from an historical and modern perspective. The emphasis is recommended as an alternative for students interested in careers in banking, finance, or economics.

Required courses in the emphasis

The following general education requirements are fulfilled in the major:

Total number of required hours in the Business Administration major with an emphasis in Economics: 45

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General emphasis

The general emphasis allows students to select any nine hours of course work from economics, business administration, or accounting. This emphasis is generally intended for those selecting business administration as a second major and is available with adviser permission only.

Required courses in the emphasis

The following general education requirements are fulfilled in the major:

Total number of required hours in the Business Administration major with a General emphasis: 45

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Health Care Administration emphasis

The health care administration emphasis is intended to prepare the student for an administrative career in the health care industry. In addition to required course work, students selecting this emphasis must complete six hours of internship credit by on-site, supervised work at a hospital, long-term care, or other medical facility.

Required courses in the emphasis

The following general education requirements are fulfilled in the major:

Total number of required hours in the Business Administration with an emphasis in Health Care Administration: 51

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International Business emphasis

Students may select an emphasis in international business by participating in a ten-week academic program abroad through Milligan’s affiliation with the International Business Institute (endorsed by the Council for Christian Colleges and Universities). Completion of this emphasis requires the student to attend the Institute during a summer session following completion of the required core courses at Milligan College. A student’s course of study can often be designed so that graduation is possible following seven semesters of study at Milligan College in addition to the summer Institute. Students pursuing the international business emphasis are strongly encouraged to demonstrate competency in a foreign language through, at least, the intermediate level.

Required courses in the emphasis

Participation in the IBI includes the following required courses:

The following general education requirements are fulfilled in the major:

Total number of required hours in the Business Administration major with an emphasis in International Business: 48

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Legal Studies emphasis

The legal studies emphasis is designed to provide business administration majors a deeper understanding and exposure to legal issues affecting business. The emphasis is recommended for any business administration student who anticipates a business career requiring a legal background.

Required courses in the emphasis:

The following general education requirements are fulfilled in the major:

Total number of required hours for a Business Administration major with an emphasis in Legal Studies: 45

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Management emphasis

The management emphasis consists of courses designed to prepare students for successful careers in business and organizational management or administration.

Required courses in the emphasis

The following general education requirements are fulfilled in the major:

Total number of required hours in the Business Administration major with an emphasis in Management: 45

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Marketing emphasis

Students wishing to pursue careers in marketing, sales, or advertising should select the marketing emphasis.

Required courses in the emphasis:

The following general education requirements are fulfilled in the major:

Total number of required hours for a Business Administration major with an emphasis in Marketing: 45

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Secondary Education Licensure*

The secondary education licensure emphasis consists of six hours of additional courses, preparing students to teach business on the secondary level (grades 7 – 12).

Secondary Education

The following general education requirements are fulfilled in the major:

Total number of required hours in the Business Administration major with an emphasis in Secondary Education: 45

*See additional education requirements in the Secondary Education section of the catalog (32 hrs). For a listing of the general education requirements for secondary education, please see the listing in the Education section of the catalog. To add an endorsement in business technology, the student must also complete the following courses:

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Sports Management emphasis

The sports management emphasis consists of courses designed to prepare students for successful careers in the growing field of sports management.

Required courses in the emphasis:

The following general education requirements are fulfilled in the major:

Total number of required hours in the Business Administration major with an emphasis in Sports Management: 48

To earn a bachelor’s degree, a student must complete 128 semester hours in courses with course numbers at the 100 level or above.  In addition to courses in the major (and minor, if applicable), students must complete the requirements for a bachelor of arts or bachelor of science degree as described on Pages 39-43 of the 2012-13 catalog. The B.A. degree requires foreign language through the intermediate level.

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Senior Major Exam

Students majoring in Business Administration must take the senior major exam. The senior major exam is created by the Business Administration faculty and administered as a part of the capstone course (BADM 470 Business Strategy).

Business Administration minor

Required courses in the minor:

The following general education requirement is fulfilled in the minor:

Total number of required hours: 21

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